Want to sell your home for Top Dollar? Price it to end in 99
“Psychological pricing” is the phenomenon where items with prices ending in .99 sell more and faster than items with prices without the .99 tag. Zillow paired its data with studies that examined the effect of psychological pricing on consumers.
A study by Schindler and Kibarian examined retail sales and concluded that items with a tag that ended in .99 sold 8% more than items that did not. Zillow found that houses sold up to one week faster when priced ending in .99, eg. 429,900. You can use this strategy with your agent to get an edge on subconscious buyer appeal. Learn more about Zillow’s data studies in our list of best real estate books for 2016.